Experiencing the world
Logo Type
The Eshet Tours logo, inspired by airlines and flight, instills a soaring sensation in the viewer.
Color Palette
These colors - a combination of earthy browns, a blue that reminds us of the sky and the sea, along with an adventurous red, invoke our passion for travel and exploration.
Iconography
Illustrated icons inspired by the world of tourism, in a precise and minimalist design. Every icon is drawn in a clean red line. For use in newsletters, websites, and other branding elements.
Fonts
The Didot font is a masterclass in elegance. When combined with the formal Assistant, creates an inviting and visually compelling reading experience.
Visual Language
Images of sea and vacation ignite a deep seated desire in all of us - be it a desire to see the wide world, or the desire to break away from monotonous day-to-day life. Enticing imagery such as this drives us to accomplish these desires.
Web
All of the aforementioned elements come together at the interfaces of our devices - the imagery is ingrained in our experience browsing the web and social media, making us crave our next vacation.
