PRECISION, DOWN TO THE ROOTS.
LOGO TYPE
A refresh to the existing BIOTOP logo, accentuating the spacing and putting an emphasis on the negative space.
COLOR PALETTE
The BIOTOP brand color palette aims for legibility. A consistent, recognizable visual identity centering on monochromatic black and white, with controlled and meaningful use of series accent colors.
FONTS
When it comes to sleek and professional, there aren't many fonts that compete with HEEBO. A grotesque sans-serif that puts an emphasis on legibility and comprehension.
VISUAL ELEMENTS
The eye-cover message bar is a strategic, ownable asset in all BIOTOP brand communication, driving bold recognition and narrative clarity. The visual identity always balances bold messaging with a nuanced scientific reference, making the BIOTOP language both distinctive and trustworthy.
WEB
Every BIOTOP social post projects clarity, control, and a distinctive clinical brand DNA across all digital channels.
