Wellness and zen in the digital age
LOGO TYPE
With meticulous spacing and rounded corners, the new LIVING logo represents the brand's core values of wellness and calm, both as a call for action and mantra-like voicing for day-to-day life.
COLOR PALETTE
The LIVING brand color palette comprises a primary and a secondary palette. These colors are inspired by natural, earthy, and calm tones that reflect the language of sustainability and the new materiality. They evoke a sense of grounded luxury – a balanced, relaxed, and “Italian” kind of elegance. This palette is well-suited for ecological consumer goods, vegan fashion, therapeutic products, and even health foods.
VISUAL ELEMENTS
The Zen stone was chosen as a central visual element in the wellness brand language for its deep symbolic meaning. Representing balance, calm, and presence, the stone reflects the brand’s core values and connection to mindful living.
WEB
The chosen colors and fonts translate beautifully to web & social platforms. The combination results in a soothing and calm browsing experience that sells without rushing.
ADDITIONAL ELEMENTS FOR WEB & SOCIAL